Sarat Dayal, a marketing communications expert, founded Dayal & Associates in 1982 in the Chicago metro area. Today, this marketing communications firm serves clients all over the United States from its two offices - in Chicago and in the Miami area. The staff has a proven track record in branding, new product introductions, targeted campaigns to generate leads, awareness and brand preference. The company has a mastery of old media such as print, direct mail, radio and TV as well as new marketing media, such as the internet, interactive CD ROM.
Prior to founding Dayal & Associates in 1982, Sarat Dayal was the Marketing Manager of a reinforced plastic company. He has two masters degress from University of Florida - first in English Literature, followed by a second master's in Marketing Communications. He has been a visiting professor at University of Florida and currently serves on the University's Advisory Council.