Business Strategy for US Market

Are you looking to enter US market to market your product or service already established in your own country?

Global Marketing Resources is a one-stop solution for creating and executing strategies for marketing your products and services.

Here is our process for helping you enter the market:

Market Research
Market Entry Strategy
Launch Marketing Campaign
Monitor Results and make improvement

Market Research:

Whatever is your product or service, your plan for penetrating US market should start with an exhaustive market research. A typical market research will include:

Identification of target customers
US market size of your product/service in terms of sales & number of unit.
Demographic/psychographic profile of your customers
Key drivers of purchase behavior of your customers.
Pricing
Competitive analysis

Once market research is completed, you need to develop a strategy for entering the market. This will include:

Identification of media behavior of your target customers
Media strategy to reach your customers. Typical US media for reaching your customers could include
- Online
  - Search engines Google
  - Social media like Facebook etc.
  - Banner advertising
  - Blogging
  - Networking
- TV
- Print
- Radio
- Direct Mail

Launch Marketing Campaign:

Create campaign to reach customers using the right medium. A typical media campaign launch could require on or more of the following:

Website
Brochure
Direct marketing postcards/letters
TV ads
Radio ads

Monitor Results:

In addition to marketing strategy and execution services, Global Marketing Resources now offers a full suite of incubation services for international businesses looking to enter or expand into the United States. For more information and to apply for a FREE consultation, please visit www.gmrhq.com/business-incubation.

Require process for tracking results of media campaigns and make adjustments.Call us at +001 (714) 731-9000 or +001 (714) 504-7434 if you are looking to enter the US market.